Chery: A Global Automotive Powerhouse on the Rise

Introduction

The global automotive industry has faced its fair share of challenges in recent years, but one brand that has not only weathered the storm but thrived amidst adversity is Chery. As we delve into the world of Chery Australia, we uncover the secrets behind its remarkable success story.

Setting Records

Chery's resilience and determination are evident in the staggering numbers it achieved in 2021. Despite disruptions like electronic component shortages, shipping delays, and sales restrictions in international markets, Chery manufactured a staggering 961,926 vehicles in 2021. What's more, nearly 30% of this production volume, a remarkable 269,154 vehicles, were exported to international markets. This achievement solidifies Chery's position as China's largest vehicle exporter, a title it has proudly held for 19 consecutive years.

Global Reach

Chery's global footprint extends far beyond its native China. It boasts two million customers in international markets, a testament to its appeal and quality. The brand's impressive portfolio has not only attracted customers but also garnered critical acclaim and industry awards in various countries.

In Russia, the Tiggo 8 Pro earned accolades as the Most Popular Chinese SUV and the Most Technologically Advanced SUV. In Qatar, the Tiggo 7 Pro became the best-selling SUV just three months after its launch. Brazil also recognized Chery's excellence, naming the Arrizo 6 as the country's Best Car by a prominent automotive publication.

In South Africa, a Chery model, the Tiggo 4 Pro, made it to the semi-finalist list for the prestigious 2022 SA Car of the Year competition, a remarkable achievement considering Chery's relatively brief presence in the country.

Technological Innovation

Chery's commitment to innovation is a driving force behind its success. Known as "Technological Chery" worldwide, the brand leverages technology as its passport to new markets. From proprietary technologies to next-generation powertrains encompassing petrol, diesel, hybrid, electric, and hydrogen options, Chery leaves no stone unturned in its pursuit of innovation.

One highlight is the Chery 4.0 Global Architecture, a platform recognized for its safety and structural rigidity. It can effortlessly accommodate various powertrains, allowing Chery to adapt swiftly to the unique requirements and regulations of different markets.

Quality First

Quality is another cornerstone of Chery's growth strategy. The brand understands that in today's fiercely competitive market, quality is the foundation for success. Chery's unwavering commitment to quality is evident in its unmatched warranty offerings. Each Chery vehicle undergoes rigorous testing in extreme conditions worldwide, from Russian ice fields to Saudi Arabian deserts, ensuring durability and reliability.

Chery collaborates with global industry leaders like Bosch, Continental, and Siemens, sharing vehicle testing and development programs to enhance quality further. This dedication to quality has earned Chery multiple accolades, including its recent fifth Gold Medal for quality and innovation at the 46th International Convention on Quality Control Circles (ICQCC) held in India.

Going Up: Accelerating Globalization

Chery's global expansion strategy, aptly named "Going Up," involves a heightened focus on local markets. Chery understands that to become a beloved brand in a foreign country, it must align with the values and interests of the local population. This approach includes comprehensive support for local endeavors, such as sponsoring major soccer teams in South American countries like Chile and Ecuador.

As Chery accelerates its globalization drive, it strengthens its bonds with host countries and communities, cementing its status as a brand that cares deeply about its customers and their aspirations.

Conclusion

Chery Australia's success is a testament to its unwavering commitment to innovation, quality, and local engagement. As Chery continues to expand its global footprint and earn the trust and admiration of customers worldwide, it is poised to become one of the world's most successful and beloved automotive brands. Chery's journey is a remarkable testament to what a brand can achieve when it prioritizes innovation, quality, and community engagement.